WIDEX · RECEIVER-IN-CANAL (RIC) · RECHARGEABLE
Widex Allure AI RIC
The hearing aid for people who want life to sound natural — with an AI Clarity Boost one tap away for the moments it gets loud.
★★★★★ 500+ five-star Google reviews · HCPC-registered audiologists
Why patients choose the Allure
Built for real conversations
Natural sound, first and always
Widex’s W1 chip delivers the natural, true-to-life sound Widex is famous for — life’s soundtrack in all its texture and richness.
Clarity Boost, on demand
When the room gets loud, one tap activates an AI-powered program (a dedicated DNN co-processor) that lifts speech out of the noise.
Rechargeable and connected
All-day rechargeable power with the charger included — plus Bluetooth hands-free calling and a telecoil for theatres and looped venues.
Choose your technology level
Four levels, honestly explained
Allure 440
Restaurants, celebrations, grandchildren mid-mayhem — the moments you most want to hear are the noisiest, and the 440 is built for exactly those.
The tech: Widex’s flagship level — their fullest speech-in-noise processing, with Clarity Boost at its strongest.
£3,695 per pair
Allure 330
Family meals, meetings and busier days out, handled smoothly — with a little less of the 440’s top-end processing.
The tech: High-level processing with Clarity Boost — a step down in fine detail in the very noisiest rooms.
£3,495 per pair
Allure 220
Comfortable, natural hearing for smaller gatherings, TV, phone calls and one-to-ones.
The tech: Mid-level processing — strong everyday clarity, simpler noise handling in large groups.
£3,295 per pair
Allure 110
Clear, natural conversation where life is mostly quiet — the essentials of Allure at the entry price.
The tech: Essential Allure processing — natural Widex sound for quieter lifestyles.
£2,995 per pair
And honestly: if a simpler level covers your world, that is exactly what we will tell you — the trial decides, not us.
The full specification
Everything the Allure AI RIC gives you
Choose your look
All ten official colours
Tap a swatch to see each colour — Widex’s full Allure range, exactly as shown on widexpro.com.
Match it to your week
Which level fits your life?
Work, family, restaurants, travel — your hearing aids face noise daily.
Our pick: Allure 440
Family meals and social plans most weeks, calmer weekdays.
Our pick: Allure 330 or 220
Home, TV, phone calls and catching up with one or two people.
Our pick: Allure 110
Not sure? Book a consultation and wear your recommendation before you decide.
“Widex has always had a sound of its own — patients describe it as natural, like their own ears on a good day. The Allure adds something clever: when a room gets loud, one tap brings speech forward. It suits people who want to forget they are wearing hearing aids at all.”
Priyanka Joshi — BSc (Hons) Audiology, RHAD · Lead Audiologist, The Hearing SpecialistAllure questions
Asked all the time
How much does the Widex Allure cost?
From £2,995 per pair (Allure 110) up to £3,695 for the flagship Allure 440. Every level includes the charger, a 4-year warranty, fitting with real-ear measurement and 4 years of unlimited aftercare.
What is Clarity Boost?
A dedicated AI program powered by a DNN co-processor. When background noise rises, you activate it with a simple tap on the device or in the app and it boosts speech clarity in noisy environments.
Is the Allure rechargeable?
Yes — the charger is included in the price, and a portable charger is available for topping up on the go.
Can I try it before I buy?
Yes. Wear your recommendation at home, at work and in the places you find hardest before you commit — the trial decides.
What if I would prefer an in-the-ear style?
Allure also comes as a custom-moulded in-ear model — see the Widex Allure ITE.
Hear the Allure for yourself
Book a consultation at Wimbledon, Teddington, Wallington or Addiscombe — and wear it before you decide.