WIDEX · CUSTOM IN-THE-EAR · RECHARGEABLE
Widex Allure ITE
All the natural sound of the Allure platform, custom-moulded to your ear — with contactless charging and hands-free calls.
★★★★★ 500+ five-star Google reviews · HCPC-registered audiologists
Why patients choose the Allure ITE
Built for real conversations
Moulded to you, invisible to most
Made from impressions of your own ear canals, the ITE sits discreetly in the ear with nothing behind it — glasses and masks stay easy.
The full Allure platform
The same W1 chip and natural Widex sound as the RIC, in a custom form factor.
Contactless charging
No fiddly batteries: drop them in the case and a full charge takes around 4 hours.
Choose your technology level
Four levels, honestly explained
Allure ITE 440
Restaurants, celebrations, grandchildren mid-mayhem — the moments you most want to hear are the noisiest, and the 440 is built for exactly those.
The tech: Widex’s flagship level — their fullest speech-in-noise processing, with Clarity Boost at its strongest.
£3,695 per pair
Allure ITE 330
Family meals, meetings and busier days out, handled smoothly — with a little less of the 440’s top-end processing.
The tech: High-level processing with Clarity Boost — a step down in fine detail in the very noisiest rooms.
£3,495 per pair
Allure ITE 220
Comfortable, natural hearing for smaller gatherings, TV, phone calls and one-to-ones.
The tech: Mid-level processing — strong everyday clarity, simpler noise handling in large groups.
£3,295 per pair
Allure ITE 110
Clear, natural conversation where life is mostly quiet — the essentials of Allure at the entry price.
The tech: Essential Allure processing — natural Widex sound for quieter lifestyles.
£2,995 per pair
And honestly: if a simpler level covers your world, that is exactly what we will tell you — the trial decides, not us.
The full specification
Everything the Allure ITE gives you
Choose your look
All four official colours
Tap a swatch to see each shade — Widex’s official Allure ITE range, matched to natural skin tones.
Match it to your week
Which level fits your life?
Glasses, masks, hats — some ears are busy places. In-ear means no conflicts.
Our pick: Allure ITE, any level
Restaurants and groups most weeks need the strongest speech-in-noise help.
Our pick: Allure ITE 440
Quieter routines are beautifully served by the essential levels.
Our pick: Allure ITE 110 or 220
Not sure between RIC and in-ear? Book a consultation and compare both on your own ears.
“Custom devices suit people who simply do not want anything behind the ear. With the Allure ITE you keep the natural Widex sound and hands-free calls, in a shell made for your ear alone — and the contactless charger removes the one fiddle custom aids used to have.”
Priyanka Joshi — BSc (Hons) Audiology, RHAD · Lead Audiologist, The Hearing SpecialistAllure ITE questions
Asked all the time
How much does the Widex Allure ITE cost?
From £2,995 per pair up to £3,695 for the flagship 440 level — including the contactless charging case, a 4-year warranty, fitting and 4 years of unlimited aftercare.
How is it made for my ears?
We take soft silicone impressions of your ear canals in clinic — quick and painless — and your shells are manufactured to that exact shape.
Is it really rechargeable?
Yes — contactless charging with a full charge in around 4 hours. No tiny batteries to change.
Can I take calls with it?
Yes — Bluetooth connectivity with hands-free communication at the touch of the push button.
Would the RIC style suit me better?
If you want the very strongest microphone options or interchangeable receivers, the Allure AI RIC is worth comparing — we will show you both.
Custom comfort, natural sound
Book an impressions appointment at any of our four clinics.